In an era where antisemitism continues to rise in both overt and subtle ways, influential figures play a critical role in shaping the public discourse. Dave Portnoy, founder of Barstool Sports, is not often associated with social justice commentary. But in May 2025, he took a powerful and unexpected stand after an antisemitic incident unfolded at one of his affiliated bars in Philadelphia. His reaction swift, stern, and focused on education over cancelation has sparked a conversation that extends far beyond the walls of a sports bar.
This article delves into the details of the incident, Portnoy’s response, the broader implications of antisemitic behavior in modern society, and the relevance of Holocaust education in combating hate.
The Incident: Antisemitic Sign at Barstool Sansom Street Bar
The controversy erupted after a video surfaced online showing waitresses at Barstool Sansom Street a popular sports bar in Philadelphia delivering a bottle service tray with a sign that contained a blatantly antisemitic message. The clip, which quickly went viral, was widely condemned across social media platforms for its hateful content and insensitivity.
The sign was reportedly ordered by a group of patrons who found it humorous. However, the broader public—particularly Jewish communities and allies saw it for what it was: a dangerous display of bigotry in a time when antisemitic incidents are on the rise.
Portnoy Responds: “They’re Going to Auschwitz”
Dave Portnoy’s response was unambiguous and raw. In a passionate video posted to social media, he expressed his outrage:
“I’ve been shaking. I’ve been so f—ing mad for the last two hours. I don’t want our company to be associated with this in any way.”
Portnoy immediately confirmed that the two waitresses who had delivered the sign were terminated. But rather than simply fire or ban the individuals who requested the sign, he took a different route one that many found surprisingly constructive.
“I’ve decided the people who did this, they’re going to Auschwitz. They need to learn what the Holocaust was. This isn’t funny. It’s not edgy. It’s disgusting.”
By sending the offenders to Auschwitz, Portnoy intended to offer them a firsthand education on the horrors of Nazi Germany, hoping that the experience would lead to deeper awareness and understanding rather than public ruin.
Auschwitz: A Place of Horror and Memory
The Auschwitz-Birkenau concentration and extermination camp, located in Poland, was the site of some of the worst atrocities committed during the Holocaust. Over 1.1 million people, mostly Jews, were murdered there.
Portnoy’s decision to make Auschwitz a teaching moment is rooted in historical precedence. Holocaust education is often cited as one of the most effective ways to counter antisemitism and historical revisionism. By confronting the evidence the gas chambers, the crematoria, the piles of shoes and hair—visitors are forced to grapple with the horrifying scale of Nazi brutality.
His message was clear: ignorance is not an excuse, and mockery of genocide should never be taken lightly.
Why This Reaction Matters
1. A Public Figure Using His Platform Responsibly
Portnoy is known for his brash persona and “no-filter” media style. Yet in this moment, he demonstrated maturity and responsibility, choosing education over vindictiveness. In a time when cancel culture often dominates, his decision to focus on re-education offers a refreshing alternative.
2. Putting Antisemitism in the Spotlight
The incident and Portnoy’s reaction helped put antisemitism front and center in public discourse. Many people are still unaware of the subtle ways in which hatred can manifest. What may seem like a “joke” to some can perpetuate stereotypes, normalize hate, and retraumatize communities.
3. Accountability with Humanity
Portnoy’s comments struck a balance between punishment and empathy. While acknowledging that the offenders were “young, drunk morons,” he didn’t excuse their actions. Instead, he emphasized that growth and redemption are possible through knowledge.
Temple University Reacts
As the fallout continued, one of the individuals identified in the incident was revealed to be a student at Temple University. The university responded swiftly, placing the student on interim suspension pending investigation. In a public statement, Temple President Jason Wingard reaffirmed the institution’s commitment to inclusivity and intolerance for hate speech.
The incident at Barstool Sansom Street has forced other organizations and institutions to re-evaluate their policies on hate speech, freedom of expression, and the importance of historical education.
The Bigger Picture: Antisemitism in 2025
Unfortunately, this is not an isolated incident. Antisemitic attacks and rhetoric have been increasing globally, particularly on college campuses and social media platforms. The Anti-Defamation League (ADL) reported a record-high number of antisemitic incidents in the United States in 2024, and 2025 appears to be following the same trend.
Portnoy’s reaction is important because it represents a break from the norm. Too often, such incidents are brushed under the rug or minimized. His stance sends a message that even in spaces traditionally dominated by sports, entertainment, or satire, there must be a line and antisemitism crosses it.
Holocaust Education: Why It Still Matters
Despite the Holocaust being one of the most documented atrocities in human history, a growing number of young people are unfamiliar with its basic facts. A 2020 survey found that over 60% of American millennials could not identify what Auschwitz was.
This lack of awareness creates fertile ground for misinformation, denial, and dangerous ideologies. By advocating for firsthand education, Portnoy has inadvertently promoted a cause that Holocaust educators have long been championing.
Key Components of Holocaust Education:
- Understanding the roots of antisemitism
- Learning the sequence of events leading to the Final Solution
- Recognizing the role of propaganda and compliance
- Emphasizing the voices of survivors
Critics and Supporters: The Public’s Reaction
Not everyone agreed with Portnoy’s approach. Some criticized him for not “canceling” the individuals involved, while others questioned the authenticity of his outrage.
However, many in the Jewish community and beyond praised the decision. Rabbi Abraham Cooper of the Simon Wiesenthal Center called it a “teachable moment.” Several Holocaust education centers extended invitations to assist in planning the offenders’ visit to Auschwitz.
Social media was abuzz with commentary, with hashtags like #NeverAgain and #HolocaustEducation trending following Portnoy’s announcement.
Lessons for Companies and Individuals
This incident serves as a case study in how businesses, leaders, and individuals can respond to hate:
1. Swift Action Builds Trust
Delay in addressing hate can often be interpreted as complicity. Portnoy’s immediate video response helped reestablish public trust.
2. Accountability Over Public Shaming
By choosing a path focused on awareness, not just punishment, Portnoy reframed the concept of justice.
3. Platform Power
Whether you’re a CEO, influencer, or everyday person, how you respond to injustice can influence thousands. Use your platform wisely.
The incident at Barstool Sansom Street is not just a story about poor judgment or tasteless jokes. It’s a reflection of the deeper currents of ignorance and prejudice that persist today. But more importantly, it’s also a story about the power of leadership and education.
Dave Portnoy’s decision to send antisemitic offenders to Auschwitz is more than a headline it’s a reminder that the horrors of the past must be remembered, taught, and confronted. Hate cannot be ignored, and silence is not an option.
In 2025, where every action is scrutinized and every response can trend globally, choosing education over cancellation might be the most radical and responsible act of all.
